TREE Craze Foundation (TCF) is a Not for Profit (section -8) company committed to the cause of Trees, Rivers, Ecosystems & Environment. The organization came up in 2014 and focused on plantation related activities. Leveraging its experience, it has now evolved into a continuum of Trees, Rivers, Ecosystems and Environment as step by step priority. Now it is concentrating on rivers, the essential but most neglected component of environment. Within rivers, also the focus is on pollution and behavioral changes that can lead to water conservation. TREE Craze acknowledges the power of communities as the main custodians of environment and is striving to charge them up own up rivers and act for them leveraging international best practices. To achieve the same, TCF is revolutionizing the environment education space by innovating the pedagogy and involving committed work force to inculcate attitude building in place of mere awareness followed up by a unique Trust based model of community engagement.
TCF approach is to energize the communities by providing necessary knowledge base and inculcating ownership attitude for environmental assets and creating sustainable, institutional framework for channelizing community efforts for environment, building around water, rivers and Ganga.